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About Life Lasting PR

Life Lasting PR (est. 2006) specialises in PR communication & PR consultancy for fashion, style, & lifestyle consumer brands. With expertise in brand building both online and off, for today's digitally engaged audiences from high impact sales-driven projects to creative rolling campaigns - designed to establish a brand in it's market & stand out from the crowd.

Life Lasting PR's founder Beth Lucy Gibbons continues to run Life Lasting PR with over twenty years industry experience. Starting out with a BA Hons in printed textile design & the last decade dedicated to the Fashion PR industry; Beth now organises her time between London, New York, and the Brighton & Hove office.

Brand Consultancy: Beth also works as a Non-Executive PR Director (external PR director) offering brands out-of-house stature, experience & independent advice, perfect for brands who already have in-house PR looking for new approaches, or brands who do not have the budget to employ an external PR agency on a monthly basis.

Areas of PR communication

Areas of PR include (but are not limited to): Brand consultancy (development/awareness/repositioning), media relations, online influencer placement, talent & celebrity placement, television & film placement, retail introduction, event PR, copywriting & storytelling, image strategy & content, brand collaborations, brand development, brand partnerships, corporate business.

Contact Life Lasting PR

Mob +44 (0) 7780 606 027


Here are just some examples of the coverage we have secured for our brands...

Thanks to the brands and publications featured for working with us and allowing us to use their images on our site.
First Class Vogue

Nothing shouts First Class validation quite like #Vogue, the worlds most acknowledged monthly fashion magazine. Find Stow's First Class Tech Case rose pink featured in The Chic Gift Guide both online and in print (December cover) #traditionalPR #fashionpr #longliveVogue

Tovi Sorga

Experts in printed leather, Tovi Sorga produces some of the finest leather finishes available in the world today. Using a unique technique that produces rich, saturated colours and astonishing detail without the plastic lacquers found on the majority of today’s printed leather products, Tovi Sorga accessories are remarkably sensuous, maximising the scent and tactility of luxurious natural hides. Hand-crafted in Britain from responsibly sourced materials, with imagery inspired by the natural world to the possibilities of the digital world are used to decorate functional pieces that both delight the eye and ease modern living. #FashionPR

This Morning TV

Wonderful to see Hemsley & Hemsley's Jasmine wearing Ultra Tee's pineapple t-shirt on ITV This Morning. These ladies have so much going on right now including the fabulous newly opened H&H cafe at #Selfridges Oxford Street & the launch of their second book #GoodAndSimple. #Celebrity #chefs #authors #TVProductPlacement #FashionPR

Yosi Samra Selfridges London Launch

As a second-generation shoe designer, young Yosi Samra spent many hours in his father’s factory in New York City, absorbing the culture and the craft of fine shoemaking. 2016 see's Yosi Samra expanding into childrens including a number of styles with matching #Mommy&Me designs. The new children’s collection can be found in Selfridges. Press enquiries contact #fashionPR

Loxley England @ LFW

Timeless design sits at the heart of the Loxley England brand. A brand who secured their position mixing the classic with the current upon the release of their debut accessories collection. Building upon the foundations laid with the accessories line, the brand launch their new SS16 collection, showing at London Fashion Week 18-22nd September, for press appointments contact

Gormley & Gamble

You no longer need to be a man to own a great suit... Women have been wearing suits to work since the waspishly waisted skirt suits of the 1950’s, yet where is her Savile Row? Meet Gormley & Gamble, London’s first made-to-measure tailors exclusively for women. Clients simply book an appointment-only consultation through the website, and sit back and relax in their home, office, or in Gormley and Gamble’s showrooms in the City or on Savile Row, while G&G show the hundreds of British, Italian and Scottish fabrics and limitless customisable options available. All media enquiries contact #fashionpr

Introducing Loxley...

With a focus on clean lines, simplicity and timelessness, Loxley England is an English family business for the modern day. Building upon traditional values such as quality, craft, and enduring appeal.  Retail prices £170 - £840. All media enquires contact #lifelastingpr 


#LifeLastingPR has been appointed to handle ESTby ES. press and communications. The Warsaw based designer offers a range of #womenswear. Founded in 2009 by Gosia Sobiczewska the collection focuses on detail and tailoring - offering simple shapes with discreet drapery, trimmings, & imaginative cutting. #fashionpr

International Trends

Printed in Barcelona with global distribution TENDENCIAS ("trends") fashion mag present a fabulous half-page Alfie Douglas write-up #international #fashionpr #campaigns

Alfie Douglas

Original //singular // ingenious // handmade need we say anymore? #LifeLastingPR welcome Alfie Douglas


We're back in #NYC this month for a week of face-to-face network meetings with our favourite #fashion editors & journalists. #Meetings #entertaining #relationshipbuilding #FashionPR #lifelastingpr

Elle China

#ElleMagazine China styles British jewellery designer Eleanor Bolton (two-tone necklace) in this stunning Main Fashion shoot. Eleanor uses a unique craft technique, coiling and hand stitching cotton rope to create lightweight tactile jewellery, pieces are both sculptural & divine. Exhibitions have included the V&A in London & the Museum of Arts & Design in New York. We Love! #Global #FashionPR

Top Dollar Pins

From #catwalk to boardwalk, from sunny #festivals to frosty family walks legs all over the country are stepping out in #tights all-year round so we are delighted to see our hand-printed deniers hose. hit Urban Outfitters this week. Please direct all media requests to 

Shop Bazaar

One of our favourite placements this month, Harpers Bazaar magazine features M.Hulot Howe clutch alongside #Jcrew #DKNY & #ManoloBlahnik #ScarlettJohansson cover

W8 Retail Collaboration

Offering clients B2B collaboration, here linking Kirsten Goss to two other great British designers Age of Reason scarves & leather bags & accessories M.Hulot inviting both brands to showcase & sell their collections in Kirsten's London Kensington store for a month's collaboration kicking off with a launch evening. Even in this fast new digital climate introductions & relationship-building remain at the heart of good #PR. Photos kindly provided by Lea Salomone

The Guardian 'Womens Leather - Key Fashion Trends Of The Season' proved perfect positioning for Kate Kanziers Laverne Shopper. See the feature here 

London. Paris...

We love when our coverage goes multinational! Here Olivia B.Merilahti of Parisian band 'The Do’ talks to Elle magazine Finland about her favourite things and includes mentioning LifeLastingPR's brands, thank you Olivia you rock! 

California Dreaming

Stateside blog Wild at Heart is the ultimate in California love - a dreamlike quality to the photography and beautiful model Kelley Ash make for a captivating portfolio of laid-back girlish charm. Thanks Kelley. x

The Fader NYC

Covering credible music and lifestyle focused topics that speak to a combined audience over both the USA & UK. Here placement is a direct result from our NYC deskside positioning Motel alongside; Vivienne Westwood, Nike, Lacoste, Acne, Diesel…

Fashion, Music, Art Insanity

Labelled as 'a raw magazine for slow fashion' & supporting a range of fashion labels from Vivienne Westwood to American Apparel, this month we secure multi-feature in uber-cool Athens based Ozon magazine MAIN FASHION, both the printed edition and the online platform.

London Fashion Week

Ensuring our brands reach the front row we sent singer Marina Diamandis some garments for London Fashion Week. Here Marina is wearing Motels new Tilly red/white stripe T-shirt and hanging with like minded style-setters; Yasmin Le Bon, Olivia Palermo, & VV Brown at the Jonathan Saunders catwalk show in Paddington London.

Trend-analysis platforms

WGSN; the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries.  London offers an overwhelming number of directional boutiques, streetwear, well known high-street stores and one-off inspirational finds, so naturally we had to ensure our brand Kate Kanzier and their Leather Lane store was included in the London City guide to coincide with London Fashion Week.

Styling Pop Afrobeat & Breakcore

Making it our business to keep fingers firmly pressed to the fashion pulse, and then scooping out the very best in cutting edge talent, LLPR provide attire for experimental Pop Afrobeat & Breakcore musician Beth Jeans Houghton. Mixing monochrome with brights and looking gloriously eccentric we love her quirky style!

Fatboy Slim; Right Here Right Now!

Life Lasting PR takes a visit to Fatboy Slim’s beach house to snap him in some of his favourite Life Lasting PR labels! #DJ #NormanCook

Friends Of Stow

Head over over to Stow to see the #FriendsOfStow campaign we curated for our luxury travel accessories Stow, inviting an exclusive group of actresses, influencers, and industry friends to take a piece of Stow with them on their journey. These kinds of projects create a community and lead onto to other PR opportunities such as; editorial, sales, & corporate business. Find Stow at Harrods, Fortnum & Mason, and online. #Style #Travel #FashionPR

Travel & Resort

Reaching a travel style audience Stow's saddle bag is at home in Fairmont magazine, the in-room lifestyle magazine by luxury Fairmont hotels and resorts worldwide reaching high-net worth guests. Read over 130 destinations from; Bermuda, Monaco, China, Japan, UAE, New York (The Plaza) to London (The Savoy). The limited edition handbag can be found in Harrods London & online #luxury #travelstyle #fashionpr 

Creative Collaboration

Building relationships between brands and creatives is just one of the traditional PR activities we do, using our networks and vision to place brands with likeminded people to curate stories with global relevance. Here we connected luxury print label Age Of Reason with artist and songwriter Contessa for her latest single and video Running (out November 22 on VEVO, Spotify, Apple Music and other music platforms #PublicRelations #CreativeCollaborations #RetailStrategy

How To Spend It

A benchmark of luxury, How To Spend It is a website of worldly pleasures curated by the Financial Times newspaper team. On the run-up to the holiday season here we placed Stow's wonderful First Class Tech Case in the Gift Guide. Available at #Harrods London, Fortnum & Mason, or internationally online. All press enquires contact #FashionPR

Online Influencers

Life Lasting PR invest time finding the right voice for your brand.  Here connecting our British print label Age of Reason with NYC creative, jewellery designer and style publisher Arpana Rayamajhi #influencers #collaboration


Working with the top influential online platforms Life Lasting PR positions Tovi Sorga's Neon City Tote bag in Refinery29's latest Travel Bag editorial reaching audiences in the millions #fashionpr

Meghan Markle

Launching our #FriendsOfStow campaign, the ever-so talented Suits actress, spokesperson, & founder of the Meghan Markle shows love for Stow's First Class Tech Case featured over her social media offering a heap of brand benefits & reaching new audiences #PublicFigure #CelebrityPlacement #FashionPR

Style Slicker

London based photographer & lifestyle stylist Kit Lee takes Stow on her travels, read the full feature here #FriendsOfStow #Journalism #DigitalInfluencer

First Class Travel Accessories

Inspired by intrepid explorers across the centuries, Stow is an evolving collection of unique #luxury #travel #accessories. Crafted from the highest quality buttersoft leather delicately moulded phone charger cases, jewellery rolls and trinket boxes are intricate but compact, carefully envisaged to answer both the practical and style needs of the modern traveller. Stokced in Harrods and  All media enquries contact 

City Travel + Fashion

Suitcase magazine is a multi-media publication that is re-imagining the role of the travel magazine saying goodbye to the impossibly luxurious and the underwhelming tourist clichés. In-line with our accessible-luxury brand Loxley England we placed the gorgeous Windermere nude wallet in the summer In Flight story. #FashionEditorial #FashionPR

Targeting CEO's + Buying Directors

Since 1887 Drapers has helped the fashion retail industry stay one step ahead. Today the publication reaches major fashion #retailers, job titles including, MD, CEO, COO, & Buying Directors. Here we feature Loxley England in the AW15 #accessories edit with no less than a full-page feature. #fashionpr #lifelastingpr

Park & Cube

While embracing PR industry changes & all-new publicity channels, Life Lasting PR remember the fundamentals of PR; ‘relationship building’ and this month arranged for photo- journalist and founder of Park & Cube Shini Idzikowska to visit ESTby ES. Warsaw based fashion showroom to meet with creative director Gosia Sobiczewska for a new collection preview alongside some traditional Polish treats! #FashionPR #bloggers

Hemsley & Hemsley

Foodie #bloggers Melissa and Jasmine Hemsley style Alfie Douglas on @BritishVogue for their #todayimwearing outfit post #fashionnews #LifeLastingPR check their new cookbook The Art Of #EatingWell here #Hemsley&Hemsley

Natalie off Duty

Our home-from-home #NYC girl Natalie works her magic downtown with our #AlfieDouglas mini duffle. #Handmade #British #accessories #fashionbloggers 

Miss Hamptons

#LifeLastingPR are delighted to welcome Miss Hamptons #footwear #business #fashionpr #newclientwin

Stylist city-get-around

@StylistMagazine #TheStyleList features our gorgeous TomosGB moped, beautiful @elliegoulding cover #GoOffline

Gold Star

Stars all-round as English actress Eleanor Tomlinson wears Kirsten Goss London #UrbanEdge gold star earrings in @RedMagDaily Red Magazine December cover main fashion #FashionPR #BritishPress we love our job!


Introducing M.Hulot the British accessories label influenced by the stylishly attired fictional Frenchman Monsieur Hulot; the label reflects struggles with the modern world and the increasing pace, harking back to traditional craftsmanship and quality. Read more on style and culture blog Flux magazine #FashionPR

Brand profiling

Tom Bloomfield works Kate Kanzier into this gem of a shoot photographed by Dave Ormerod, we adore the ornamental beauty in such dilapidated settings which LLPR arranged to be used over various Kate Kanzier brand material including website homepage.

In-Style with Bip Ling

Fashion's most wanted Bip Ling showed favouritzm with Fairground's Lion Print crop-tee and looked strking in this month's In-Style magazine. Bip's demand has led her to collaborate with Nike, Forever 21, and CK one cosmetics. We think she looks amazing and love working with her. Check out her blog here

Song of Style

Collaboration with Aimee from Song of Style who holds sell-out power in House of Wilde's beautiful Pretty Baby long dress for blog review this week. 150 comments within 24 hours of posting illustrates the influence of the style publisher #fblogger see the post here #fashionpr 


Faultless start to House of Wilde's powerful debut collection 'Girl on a Motorcycle' in culture and style Fault magazine. The high-end arts title is released quarterly across the U.S and Europe, and Baby Doll Dress orange looks stunning in their 'Most Wanted' feature.

Global coverage

LLPR deliver a consistent approach to understanding and maintaining client brand values through all communication. Here we secured placement with leading American consumer title Lucky magazine in the Main Fashion Mexico location shoot as a result from our NYC face-to-face editor deskisde meetings. Available over all U.S States shopping focused Lucky magazine has a 1,129,000 print circulation and a 2,300,000 readership!


Keeping music and fashion in harmony LLPR created collaboration between Parisian based band The Dø and Fairground. The French/Finnish band founded in Paris in 2005 is Olivia Merilahti (singer and musician) and Dan Levy (multi-instrumentalist). Described as ‘Joyous chaotic folk pop’ by Dazed and Confused magazine, the band's name is pronounced the same as the English word "dough", with a long "o" sound derived from the first note of the scale in C (Do-Re-Mi, etc). Here Olivia features Fairground at the Mercury Lounge NYC.

Flying High

Continually placing our fashion brands on influential platforms, this month we secure Kate Kanzier feature with in-flight magazine BA Highlife. With a global audience of 3.4 million; renowned for business inspiration, travel advice & insider information, we feature Kate Kanzier in the Style Cities guide to the Coolest London stores!

Fashion Society

This month we secured London’s best kept secret Kate Kanzier coverage (brogues middle left) in luxury fashion title Vanity Fair magazine! USA based with UK availability Vanity Fair covers; world affairs to entertainment, business to fashion, and fashion society. Vanity Fair is a cultural catalyst that drives the popular dialogue globally. Vanity Fair has a global print circulation of 6,890,000K and x3 readership.

A Diamond Project

Pop culture #fashionmagazine NYLON presents full-page coverage with Marina and the Diamonds wearing the Fairground checked jumpsuit we personally gifted her. With 285,000 magazine print distribution over NYC and London plus feature in NYC coolest Invent.ory store window (Lafayette Street Soho) thats some major coverage!

Eliza Doolittle!

Following the success of her debut single Skinny Genes LLPR work with singer-songwriter Eliza Doolittle providing garments for her UK tour supporting Alphabeat. Named after the lead character of hit musical and film My Fair Lady, with Lily Allen style lyrics, and a love for very little shorts, Eliza is definately one to watch!

Streetwear with Beat just got louder!

Seventyseven's Streetwear with Beat campaign sees LLPR mixing British streetwear with mind-blowing sounds at Camden's infamous Jazz Cafe, dressing the mighty Sunburst Band for a gig with a twist. The collaboration captured the musical reverberations that pulsate throughout the band, encapsulating the SS10 collection in a series of potent concept branding shots.

Marina and the Diamonds

Marina loved the Fairground Bunny cape we sent her so much she featured in her press shoot, shot by celebrated photographer Rankin. Marina also wore the series of wraps on stage during her latest tour and highlighted her love for the label on her recent Radio One interview with Nick Grimshaw! #fashionpr #relationshipbuilding